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By: Dan Berry

Dan Berry is head of behavioural science at Hill+Knowlton Strategies.

  • DEBATE: Should billionaires consider fleeing the country if Jeremy Corbyn gets into power?

    Should billionaires consider fleeing the country if Jeremy Corbyn gets into power? Craig Kemsley, head of tax at Calibrate Law, says YES. An exodus of wealth creators from the UK is already well under way, and Labour’s tax plans would only catalyse this phenomenon if the party got into office. Despite Labour’s claims that the [...]

  • Want to win an election? Throw the kitchen sink at your opponent

    The received wisdom goes that campaign messages should be as to-the-point as possible. “Keep it simple, stupid” originated in engineering, but it is credited with Barack Obama’s 2008 “change” message and Vote Leave’s successful “take back control” campaign in 2016. Certainly, both the main parties in this election seem to be sticking to this principle, [...]

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