The greatest comms challenge facing business leaders today Opinion To regain public trust, businesses must ditch the glossy, say-nothing comms and be honest with consumers about the messy reality.
The public don’t understand net zero – it’s time for new arguments Opinion Widespread uncertainty about the costs and implementation of net zero risks undermining support for climate action. Effective communication can shift opinions, says Sir Craig Oliver In the face of a rising tide of anti-net zero rhetoric, the battle over climate and energy policy in the UK has never been fiercer. The current arguments being made [...]
