Brand Britain is stronger than you think – so let’s give it some welly on the global stage Brand Britain is stronger than you think - so let's give it some spice Let’s start with a couple of caveats. Firstly, I’m a resolute optimist – something I share in common with many adfolk. Advertising is not a great career choice for pessimists. Hope is more of a till ringer than gloom. Secondly, I’m proud to be British. Not in the jingoistic sense of the word, but in [...]