Marketing in the age of Tron: How to stand out in cyberspace In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into a powerful virtual intelligence. Hungry for power, the MCP is illegally downloading personal, business and government programs and information to increase its own capabilities. As Flynn confronts the data-guzzling antagonist, MCP uses an experimental [...]