Demystifying corporate social responsibility: It’s not just about ‘do-gooders’ Corporate social responsibility is not just about 'do-gooders' When Nationwide Building Society asked us to maximise the impact of its corporate social responsibility (CSR) function, we were very excited. Nationwide already had a deeply embedded sense of social responsibility. The brand was born out of a social purpose, and since 2007 it has been committed to investing at least one percent of its [...]
