What Euro 2020 in a Covid-19 world will look like for football fans, sponsors and broadcasters What will Euro 2020 look like for fans, brands and TV? Euro 2020 is scheduled to take place across 12 European cities in June and Covid-19 will mean changes to the way major sporting events operate. Hygiene protocols, new technology solutions and fan behaviours will emerge that present both challenges and opportunities for brands and rights holders. Safety is paramount Any British fans who do physically [...]
