By: Alistair Watkins

Founder and Chief Executive - Influence Sports Alistair Watkins is the founder and chief executive of marketing agency Influence Sports and president (North America) of sport and entertainment agency Mongoose

1 Article

World Cup proves film and music walked in the US so that sports can run

Sport Business

With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]

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By: Alistair Watkins

1 Article

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