DEBATE: Does the ‘royal’ brand hold any cachet anyway? Harry and Meghan have dropped the word ‘royal’, but does the brand hold any cachet anyway? Max Ottignon, co-founder of branding agency Ragged Edge, says YES. There’s a huge amount of value in the royal brand. It comes with a rich legacy, one that has been carefully curated and protected over time. And it carries [...]
When it comes to influencer fraud, the buck stops with Facebook When it comes to influencer fraud, the buck stops with Facebook Influencer fraud is one of the biggest headaches facing marketers today. As an industry, influencer marketing was worth an estimated £6bn last year, and is forecast to reach £12bn by 2022. Its breakneck growth is largely due to the parallel rise in fortunes of social media giant Instagram. The Facebook-owned platform is home to most [...]
