Friday 23 July 2021 1:56 pm

Mr Kipling manufacturer Premier Foods sales ahead of expectations

Premier Foods have reported stronger than expected sales as the Mr Kipling manufacturer’s healthier ranges have proven popular with consumers.

Group sales were up by 6.3 per cent compared to two years ago – at top end of Group’s expectations – while its branded sales also rose, by 9.3 per cent.

The Hertfordshire-based company published results for the quarter ended 3 July 2021 this morning.

Premier attributed some of the performance to the launches of new products including Mr Kipling and Cadbury baking mixes, which saw the sales of over £6m, and to healthier eating habits adopted by consumers during the pandemic.

Shares in the food company were up 4.4 per cent this afternoon.

Chief executive officer Alex Whitehouse said: “I’m very pleased by the progress of our healthier options ranges, such as Sharwood’s low fat cooking sauces, which have grown at over twice the rate of our branded portfolio, as consumers continue with their recently adopted good healthier eating habits.”

White House “As expected, overall sales were down compared to the same quarter a year ago when we saw exceptionally high grocery volumes during the first national lockdown.”

“Sales online through our retailers e-commerce platforms remained at elevated levels and nearly twice that of two years ago, retaining most of the gains from last year.