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Zara

  • Estee Lauder sues Jo Malone

    Legal

    Beauty giant Estee Lauder has launched legal action against perfumer Jo Willcox (nee Malone) over her new perfume brand with Zara. Estee Lauder bought Malone’s self-named perfume brand and naming rights ⁠in 1999 for ‘undisclosed millions’. She stayed on as creative director until 2006, when she left her eponymous perfume brand. After a five-year legal [...]

    GettyImages 478659199 depicts a dynamic cityscape, highlighting economic growth and urban development with modern architec...
  • Gucci sparks backlash with AI-generated ads ahead of fashion week

    Media

    Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs
  • Gucci to Zara: Brands ramp up fight against domain ‘squatting’

    Legal

    Global legal disputes over ‘squatted’ web addresses rose to 6,282 cases last year as big companies, especially fashion brands, are fighting back against counterfeit goods. According to data by Mathys & Squire shared with City AM, disputes over web addresses are up 49 per cent in five years (from 4,204) and 128 per cent in [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs
  • Fashion giant Zara holds a mirror up to retail disruption

    January 5, 2026

    Zara is on a mission to be more digital. From AI generated models, to reduced production timelines, to a new AI-powered virtual try-on feature, the moves point to a wider shift within the sector. The Spanish retail giant has spent the last few weeks modernising its strategy, fully embracing AI adoption to cut costs and [...]

  • Zara turns to AI-edited models amid shop closures

    December 18, 2025

    Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]

  • Zara boss calls for crackdown on fast-fashion tax loophole

    May 9, 2025

    The head of Zara’s parent company has called for a US-style crackdown on shipments of small goods in Europe to “level the playing field” between Chinese and European firms. Chinese giants Shein and Temu have heavily disrupted the global fashion market in the last few years, putting pressure on older companies. Part of their meteoric [...]

  • ‘Silent crisis’ for retailers with record online returns – but can fees stop it?

    October 21, 2024

    Online returns are set to top £27bn this year as the ‘silent crisis’ continues to squeeze retailers, with over a fifth of non-food purchases now returned, according to fresh data. With 10 per cent of shoppers accounting for a quarter of all returns, so-called ‘serial returners’ will make up £6.6bn of that figure – with [...]

  • How retailers like ASOS, H&M and Zara are fighting back against ‘serial’ returns

    September 3, 2024

    ASOS has become the latest retailer to change their returns policy as firms increasingly try to fight back on costly high-frequency takebacks – as well as outright fraud. In an email to its premier and non-premier members, the popular fashion giant shared that it would be updating its Fair Use Policy foe “select customers” in [...]

  • Inditex: Zara owner unfazed by wet weather as viral Tiktok clothing drives sales

    June 6, 2024

    The owner of Zara, Bershka and Pull and Bear, has hailed a strong start to the summer as wet weather did not seem to deter shoppers from hitting the high street. 

  • Zara sales continue to expand as consumers keep buying

    December 13, 2023

    Inditex, the Spanish fashion brand that owns Zara, today reported robust sales growth as consumers continued to splash out.

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