Gucci sparks backlash with AI-generated ads ahead of fashion week Media Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]
Gucci to Zara: Brands ramp up fight against domain ‘squatting’ Legal Global legal disputes over ‘squatted’ web addresses rose to 6,282 cases last year as big companies, especially fashion brands, are fighting back against counterfeit goods. According to data by Mathys & Squire shared with City AM, disputes over web addresses are up 49 per cent in five years (from 4,204) and 128 per cent in [...]
Fashion giant Zara holds a mirror up to retail disruption Retail Zara is on a mission to be more digital. From AI generated models, to reduced production timelines, to a new AI-powered virtual try-on feature, the moves point to a wider shift within the sector. The Spanish retail giant has spent the last few weeks modernising its strategy, fully embracing AI adoption to cut costs and [...]
Zara turns to AI-edited models amid shop closures December 18, 2025 Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]
Zara boss calls for crackdown on fast-fashion tax loophole May 9, 2025 The head of Zara’s parent company has called for a US-style crackdown on shipments of small goods in Europe to “level the playing field” between Chinese and European firms. Chinese giants Shein and Temu have heavily disrupted the global fashion market in the last few years, putting pressure on older companies. Part of their meteoric [...]
‘Silent crisis’ for retailers with record online returns – but can fees stop it? October 21, 2024 Online returns are set to top £27bn this year as the ‘silent crisis’ continues to squeeze retailers, with over a fifth of non-food purchases now returned, according to fresh data. With 10 per cent of shoppers accounting for a quarter of all returns, so-called ‘serial returners’ will make up £6.6bn of that figure – with [...]
How retailers like ASOS, H&M and Zara are fighting back against ‘serial’ returns September 3, 2024 ASOS has become the latest retailer to change their returns policy as firms increasingly try to fight back on costly high-frequency takebacks – as well as outright fraud. In an email to its premier and non-premier members, the popular fashion giant shared that it would be updating its Fair Use Policy foe “select customers” in [...]
Inditex: Zara owner unfazed by wet weather as viral Tiktok clothing drives sales June 6, 2024 The owner of Zara, Bershka and Pull and Bear, has hailed a strong start to the summer as wet weather did not seem to deter shoppers from hitting the high street.
Zara sales continue to expand as consumers keep buying December 13, 2023 Inditex, the Spanish fashion brand that owns Zara, today reported robust sales growth as consumers continued to splash out.
Zara pulls ad following complaints of alleged Israel-Hamas war imagery December 12, 2023 Zara said the campaign, advertising its Atelier line, was “conceived in July and photographed in September”.