Rory Sutherland: ‘I now understand how teenage celebrities feel like’ April 3, 2025 Spend enough time scrolling through on YouTube, TikTok or Instagram these days and it’s won’t take long for you to come across the most unlikely social media sensation of the last couple of years – Rory Sutherland. This 59-year-old Cambridge graduate and advertising executive has become a well-known face ever since an enterprising film student [...]
Sidemen: KSI-led YouTube stars rake in millions as popularity grows March 25, 2025 Sidemen, the British YouTube group whose most prominent member is KSI, raked in more than £7m during a bumper year, it has been revealed. Sidemen Entertainment, the company produces content for YouTube, grew its net assets to over £7m in the 12 months to 30 June, 2024. The figure has been revealed in new accounts [...]
Sidemen charity match proves importance of entertainment in sport March 10, 2025 On Saturday afternoon at Wembley Stadium, 90,000 fans packed out the home of football for a charity match featuring online celebrities the Sidemen. Having begun with games at Southampton in 2016 and Charlton’s The Valley, the Sidemen – a group of seven YouTubers who have banded together to grow their brand, and whose most notable [...]
The Last Leg maker looks to streamers amid declining linear TV industry February 7, 2025 The production company which makes The Last Leg is looking to partner with streaming giants amid the declining linear TV industry. Open Mike Productions, which was co-founded by comedian Jack Dee and Addison Cresswell, also makes the likes of Live at the Apollo. Previous shows have included Alan Carr Chatty Man and Friday Night with [...]
Exclusive: Former GB News presenter Dan Wootton named as defendant in High Court claim February 6, 2025 Former GB News presenter Dan Wootton has been named as the defendant in a claim filed at the High Court last month. Unusually for a High Court case, an anonymity order has been granted protecting the identity of the claimant. Details of the claim against Wootton have not yet been made public. The anonymity order [...]
Profit hike for owner of Gary Neville’s The Overlap January 20, 2025 Growth in the US helped fuel a surge in both sales and profit at Miroma, the group which previously weighed up a shock £1bn takeover of Channel 4 and the owner of Gary Neville’s The Overlap series. The marketing agency, which also owns a majority stake in Gary Neville’s production company, Buzz 16, has reported [...]
Piers Morgan quits Rupert Murdoch’s News UK to focus on YouTube January 8, 2025 Piers Morgan has quit Rupert Murdoch’s empire to focus on his YouTube channel, ‘Piers Morgan Uncensored’, in a four-year revenue sharing agreement with News UK. The deal will allow News UK to receive a portion of the advertising revenue until 2029, according to Sky News’ Mark Kleinman, reported on Tuesday. His production company, Wake Up [...]
Retailers reassess how to reel in cash-strapped Brits for Black Friday November 16, 2024 As Brits’ loyalty to brands continues to erode and their commitment to seeking value continues to rise, retailers are optimising their digital presence in hopes of a bumper festive season. With online spending reaching ever-higher levels, and brand loyalty going down thanks to the increasing ease of switching between products on the internet, it’s become [...]
Google did not infringe on trademark with Youtube Shorts, rules English court October 31, 2024 Google has won a legal change over its use of 'Shorts' as a title for YouTube's video platform, created to compete with TikTok.
24 Hours in Police Custody helps Channel 4 treble Youtube views October 28, 2024 Channel 4 has tripled its UK Youtube full-episode views in 2024 as the broadcaster accelerates its social media strategy to capture new audiences. The British network’s social output has reaped 1.8bn views so far this year, driven by soaring Youtube audiences. Total views of Channel 4 content on Youtube are up 43 per cent from [...]