Extraordinary athletes, ordinary content: why even Nike should make more of its talent Sport Business Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Big-spending Chelsea sign up crypto firm Circle as shirt sponsor Sport Business Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s, [...]
Enzo Maresca pays Chelsea compensation to become Manchester City manager Sport Business Manchester City have confirmed the appointment of Enzo Maresca as manager – but only after he personally paid compensation to former club Chelsea. City are themselves reported to have paid £17m to the Blues in order to secure Maresca’s signature on a three-year contract, but Chelsea have made clear that the Italian was also forced [...]