Nike, Adidas and Puma put historic differences aside to target tariffs and inactivity crisis Sport Business The sporting goods industry is no stranger to bitter rivalries, from the family split that spawned Adidas and Puma to the former’s decades-long battle for supremacy with Nike. Now, however, those brands and others have united to lobby policymakers worldwide for lower tariffs as part of a joined-up approach which they say will tackle rising [...]
Fatter, lazier, more inactive: How businesses like Canterbury rely on healthy population Sport Business Canterbury is a globally recognised brand, but it relies on a healthy population to invest in pro sports deals. By the end of the decade 3bn of us could be insufficiently active – a figure not far short of the world’s population, minus Asia, right now. It is something that Simon Rowe describes as a [...]