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Wimbledon Championships

  • Wimbledon won’t slap sponsor on new show court but eye US growth

    Sport Business

    Wimbledon is quintessentially British, and its branding is understated. But what’s next for the Grand Slam? Matt Hardy finds out. “I’m not sure it’s Wimbledon style to have a naming right on a court,” the tennis Grand Slam’s marketing and commercial director Usama Al-Qassab tells City AM when asked whether a new show court at [...]

    Wimbledon tennis court with players in action, surrounded by a cheering crowd under clear blue skies
  • Exclusive: Wimbledon chiefs ready to defend brand amid Saudi tennis complex similarities

    Sport Business

    Wimbledon chiefs stand ready to defend its distinctive green and purple branding after plans emerged for a Saudi tennis mega-complex with a similar colourway. Renders for a National Tennis Centre in Saudi Arabia’s Qiddiya giga-project were released in June, showing a central court draped in foliage and 29 other courts decked out in a purple [...]

    A person cleaning the Wimbledon Championships logo, featuring crossed tennis rackets and a ball.
  • Wimbledon: HMRC set to slap Sinner and Noskova with £1.6m tax bill

    Sport Business

    Wimbledon winners Jannik Sinner and Linda Noskova have been slapped with whopping multi-million pound tax bills after bagging £3.6m apiece at the All England Club. Sinner defended his title with a four-set win over French Open champion Alexander Zverev on Sunday while Noskova toppled Czech compatriot Karolina Muchova in three sets on Saturday. Both picked [...]

    Getty Images logo on a sleek black background, symbolizing reliable sources for high-quality stock photography and media c...
  • Why brands can fail miserably at sponsoring Wimbledon

    July 3, 2026

    With the Grand Slam in full swing, Sam Milne discusses why brands still manage to fail at Wimbledon Pimm’s, strawberries and cream, pristine grass courts, and royalty and sporting legends intermingling evoke only one place: Wimbledon. It’s one of the few global sporting events that feels timeless, and minus the players themselves, an image from [...]

  • Wimbledon: Majority of £350,000 debentures sold to overseas fans

    June 29, 2026

    The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]

  • How onerous UK tax system can sting players at Wimbledon

    June 26, 2026

    With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]

  • Wimbledon to stay on BBC as grand slam bucks paywall trend

    June 25, 2026

    Wimbledon will remain on the BBC until 2033 after the public service broadcaster announced a deal extension with the All England Club. The Wimbledon Championships fortnight, which this year begins next Monday, is, in part, in cahoots with the government’s so-called Crown Jewels list – officially called the Ofcom Code on Sports and Other Listed [...]

  • Is football eating itself? Not before it eats other sports first

    June 25, 2026

    The World Cup has become so big that it now puts all other sports in the shade, laments Ed Warner. I remember the summer of 1976 as a swathe of bleached playing fields, jumpers for goalposts and pick-up games of cricket. There happened to be an international football tournament that June, but I defy anyone [...]

  • Wimbledon property market drops ball ahead of Grand Slam

    June 25, 2026

    Wimbledon’s property market has suffered an unforced error ahead of next month’s Grand Slam, as house prices slip in spite of the world-renowned tournament. Home to the world’s most prestigious tennis tournament, prices in the south-west suburb have fallen by almost 12 per cent over the last year, according to research conducted by independent estate [...]

  • Yas Queen’s: Why HSBC Championships expansion has been a smash for business

    June 18, 2026

    When Queen’s Club welcomed back a women’s tournament after a half-century hiatus last year, turning the HSBC Championships into a two-week festival of men’s and women’s tennis, it looked to be a no-brainer.  The men’s event at the exclusive west London members’ establishment had long been Wimbledon’s little brother, beloved of fans, players and brands [...]

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