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Wholebake

  • Weetabix sale helps snack maker Wholebake slash loss

    Retail

    Wholebake, the company behind snack brands Brynmor, Nine and Bounce, has significantly cut its loss after selling its cereal business to Weetabix, according to newly-filed accounts. The manufacturer, which is headquartered in the Welsh town of Corwen, Debighshire, saw its pre-tax loss slashed to £1.8m in the year ending 30 March, 2024, down from £6.7m [...]

    Wholebake's improved performance followed the sale of its own-label cereal business to Weetabix in December 2023.

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