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Which?

  • John Lewis, Debenhams censored over Black Friday ads

    Retail

    John Lewis, Debenhams and Boots have been censored over “misleading” Black Friday ads after being accused of overstating the discounts on offer to shoppers. The three retail giants have had their adverts banned by the Advertising Standards Authority (ASA), which monitors ads using an AI-powered tool.  The watchdog has been cracking down on retailers’ pricing claims [...]

    John Lewis has owned Waitrose since 1937
  • The Debate: Should you use AI for financial guidance?

    Opinion

    Many Brits have turned to AI chatbots for financial guidance, but should they? We get two experts to go head to head in this week's Debate.

    Gemini AI-generated image featuring abstract digital art with vibrant colors and futuristic design elements
  • Why Which? is launching a super-complaint over insurance market failings

    Opinion

    Insurance companies are letting consumers down badly. Today Which? is calling for a fundamental reset of the market, says Rocio Concha  Which? is today using its statutory powers to submit a super-complaint to the Financial Conduct Authority, calling for a fundamental reset in how home and travel insurance companies treat their millions of customers. Insurance [...]

    The FCA is helping City firms deploy AI safely
  • One time passcodes fuel rise in digital wallet fraud

    August 28, 2025

    Warnings have emerged over the security of digital wallets, following a report by consumer group Which? found widespread use of easily compromised one-time passcodes (OTPs) by some banks, leaving customers increasingly open to fraud. The investigation, which surveyed fifteen high-street and digital banks, found that the majority are still relying on SMS OTPs to verify [...]

  • ‘Alarming’ drop in UK consumer confidence over last year 

    August 16, 2025

    Consumer confidence in the future UK economy has plummeted over the last year, figures suggest. Confidence has tumbled by 31 points over the last year, from an average of minus nine between May and July 2024 to an average of minus 40 between May and July this year, Which?’s Consumer Insight Tracker shows. On average [...]

  • Vets complaints service for pet owners ‘completely unjust’, says consumer body

    May 30, 2025

    Britain’s pet owners are being underserved by the vet industry’s complaints service, according to a leading consumer body. Which? found that the complaints process is “often stacked against pet owners”, with owners put off making a complaint and limited help for those that do. The findings come amid a watchdog probe into the vet sector, [...]

  • Mark Kleinman: Monzo chief lands windfall amid listing debate

    March 27, 2025

    Mark Kleinman is Sky News’ City Editor and the man who gets the Square Mile talking in his weekly City AM column. This week, he tackles a nice payday for the Monzo boss, an unlikely friendship, and the great British export that is the Premier League. Bravery or foolhardiness? Klarna’s decision to press the button on a US initial [...]

  • Booking.com prone to scammers due to weak security, warns watchdog

    March 11, 2025

    A lack of effective security measures is leaving Booking.com vulnerable to scammers, consumer champion Which? has warned. Which? said the platform suffers from an easily hacked messaging system, failure to remove scam listings, and a lack of identity checks on property owners. The watchdog’s findings, which come as the Online Safety Act‘s illegal codes are [...]

  • Which? files £3bn claim against Apple over competition breaches

    November 14, 2024

    Consumer rights group Which? has hit Apple with a £3bn lawsuit for alleged breaches of UK competition law in relation to its Icloud services.

  • Pensioner pessimism drags on consumer confidence ahead of Budget

    October 9, 2024

    Just one in six consumers think that the economy will improve over the next year while half think it will get worse, according to Which?

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