Curtain to be raised on Watches of Switzerland’s Regent Street “theatre” April 17, 2014 Billed as “not a store…[but] theatre”, Watches of Switzerland’s new space at 155 Regent Street promises to take the watch buying experience to another level. When it opens in June, it will house over 20 luxury watch brands, 12 individually branded in-store boutiques for the likes of Rolex, Patek Philippe and Jaeger- LeCoultre, and carry [...]