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      Beer, kits, hospitality and stadia can take Women’s Super League to greater heights

      Manchester City Womens Super League champions celebrating with confetti, sparklers, and large screen display 2025/26

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      Beer, kits, hospitality and stadia can take Women’s Super League to greater heights

      Manchester City Womens Super League champions celebrating with confetti, sparklers, and large screen display 2025/26

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      Tell us your story.

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Unlikely AI

  • Amazon Alexa inventor says most companies are getting AI wrong

    Tech

    William Tunstall-Pedoe, the inventor behind Amazon’s voice assistant Alexa, has said that many companies that are trying to embed AI in their operations are getting it wrong. “Pretty much every medium and large business out there is trying to bring AI into their business,” he told City AM. “But a lot of these projects are [...]

    After selling his voice assistant startup to Amazon in 2012, William Tunstall-Pedoe helped create Alexa, and is now launching Unlikely AI.

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