Mike Ashley’s Frasers builds stakes in Burberry and Under Armour Retail Frasers Group, the retail empire founded by Mike Ashley, has taken a stake in athleisure giant Under Armour and built up its holding in fashion house Burberry. The London-listed conglomerate, which owns Sports Direct and Flannels, has pushed up its position in the FTSE 100 fashion brand from 4.2 to 6.3 per cent of the [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy Sport Business Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]