Live shopping platform backed by new Topshop owner expands into the UK October 9, 2024 Live shopping tech company Sprii, which is backed by the new owner of Topshop, has announced plans to expand into the UK, with over half of its marketing budget earmarked for Brits. The company, which currently works with around 100 UK retailers, said it is also currently in talks with a “number of major retailers” [...]
When viral fame fades: From Binley Mega Chippy to the Spudman October 1, 2024 In March 2022, I visited fish and chip takeaway Binley Mega Chippy in my hometown of Coventry 10 minutes after it had opened for dinner, joining a growing queue of people snaking out across a tarmac car park on the side of a busy A road. A line of cars waiting for a parking spot [...]
‘It has changed my whole life’: Inside London’s Tiktok famous jewellery warehouse September 23, 2024 Jon Goldsmith struck upon gold when he discovered an abandoned jewellery warehouse in west London. Now Tiktok's changed the game again.
Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are flocking to Tiktok August 16, 2024 It’s highly likely that someone you know has been to Montenegro, Albania or Slovenia in the past year. This is no coincidence. These destinations have soared in popularity after going viral on Tiktok’s “travel dupes” trend, where users seek out lesser-known or less-touristed alternatives to popular locations. Savvy travellers are swapping Paris for Bruges, London [...]
Tiktok strikes gold with Team GB: 25 per cent revenue surge in UK during Olympics August 9, 2024 Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed [...]
Adieu City A.M. Towers: A toast to the Tiktokers August 8, 2024 As City A.M. bids adieu to its current home, Lucy Kenningham considers The Tiktokers
Use of Tiktok and Reddit for financial advice soars among Gen Z and Millennial investors July 15, 2024 The use of Tiktok and Reddit for investment ideas from young investors has skyrocketed, as Gen Z and Millennials increasingly turn to social media for financial advice.
What the rise of Politics Joe says about young people’s relationship with the news? June 30, 2024 Politics Joe was recently named one of the most mentioned news brands in the UK by the Reuters Institute for journalism. How has it been so successful?
Why is Oscar Wilde having a revival? He’s the ultimate Gen Z icon June 22, 2024 Oscar Wilde is having a moment on both stage and screen. Little wonder, says Anna Moloney – he would have adored the Instagram age.
Tesla, Google, Microsoft and Tiktok push tech layoffs total to nearly 100,000 this year June 17, 2024 A total of 326 tech companies have laid off more than 98,000 employees so far this year, according to online tracker layoffs.fyi.