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      Why 2026 is the year sport needs to confront the man vs machine question

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Ticket prices

  • F1 fans left furious after Viagogo ticket failure

    Thousands of Formula 1 fans who spent enormous sums, including one couple who spent £16,173, have been left furious after Viagogo tickets failed to deliver promised entry to the Abu Dhabi post-race concerts, City AM understands. The concerts – headlined by Benson Boone, Metallica, Post Malone and Katy Perry – were explicitly advertised on the [...]

    McLaren F1 cars race round the track. At the heart of Saudi Arabia’s sporting transformation is SURJ Sports Investment.
  • Exclusive: Seven in 10 think fans are being priced out of football

    Sport Business

    Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]

    Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return.
  • Chelsea face thousands of empty seats for Club World Cup semi-final

    Sport Business

    Thousands of tickets remain on sale for Chelsea’s Club World Cup semi-final against Brazilian side Fluminense tomorrow, despite Fifa slashing prices.  It means the match at the MetLife Stadium in New Jersey could take place against a backdrop of empty seats of the like that has dogged the tournament.  Fifa drastically reduced prices over the [...]

    Chelsea face Fluminense in the Club World Cup semi-finals on Tuesday
  • British and Irish Lions player row doesn’t short-change fans

    June 27, 2025

    Seeing the war of words erupt between the British and Irish Lions and Rugby Australia this week has given me a bit of a buzz for the tour. This is what the quadrennial series is all about, the niggle of pre-Test series angst. But when push comes to shove it is all bravado and showmanship, [...]

  • Chelsea fans slam club’s ‘exploitative’ new ticket policies

    June 24, 2025

    Chelsea fans have blasted a controversial new ticket pricing strategy, accusing the ownership of “exploiting the loyalty of those people who are the lifeblood of the club”. The Chelsea Supporters’ Trust says season ticket prices have increased by an average of 17 per cent in the last two years and that polling of its members [...]

  • CMA won’t look back in anger over dynamic pricing practices

    June 20, 2025

    Dynamic pricing can deliver “good outcomes for consumers”, the UK’s competition watchdog has said, after concluding a probe into the practice sparked by a consumer backlash over soaring prices at Oasis concerts. The strategy, in which the same products are sold to different consumers at different prices based on levels of demand, attracted furore last [...]

  • British and Irish Lions ticket prices teeter on verge of greed

    June 20, 2025

    I love the British and Irish Lions but quite frankly the touring side is teetering on becoming a black hole of greed, pulling fans’ precious pennies and pounds into a vortex of commercial excess. Take Friday’s exhibition match against Argentina at Dublin’s Aviva Stadium. There were a number of single tickets still available just yesterday [...]

  • Easyjet holds guidance as it eyes £700m profit

    May 22, 2025

    Easyjet has doubled down on full-year guidance as forward bookings showed promise ahead of summer. The low-cost carrier said bookings had been such that it expects to meet a prior target of £703m for annual pre-tax profit. Headline pre-tax losses came in at £394m, up 13 per cent year-on-year for the six months ended 31 [...]

  • 72% UK sports fans would pay more for tickets if they benefited environment

    January 14, 2025

    Seven in 10 sports fans would be willing to pay more for a ticket to a live event if the extra was used to benefit the environment, according to a new survey. The Sport Industry Report, published today, found that 72 per cent of sport fans it surveyed said they would pay the surplus “if [...]

  • Government announces post-Oasis ticket resale clampdown

    January 10, 2025

    The government has said it will intervene to tackle ticket touts after a recent wave of frustration around inflated resale prices. As part of the government’s broader Plan for Change, a public consultation has been announced to stop exploitative practices in the ticket resale market and to improve transparency for fans. The announcement comes after [...]

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