Opening match of The Hundred sets UK TV record for women’s cricket July 22, 2021 The opening match of The Hundred, English cricket’s new competition, attracted a record UK television audience for a women’s match. A peak audience of 1.95m watched as the Oval Invincibles beat the Manchester Originals in a closely-fought curtain-raiser to the tournament. The figures marked an encouraging start for a competition that has divided opinion since [...]
Exclusive: English cricket chiefs rethink plans to relax Covid rules during The Hundred after one-day squad debacle highlights surge in risk July 7, 2021 English cricket chiefs have shelved plans to relax Covid-19 protocols around The Hundred, its new domestic competition, amid rising cases. The challenges facing sport were highlighted this week when England’s entire one-day squad was forced into isolation following an outbreak on the eve of their series with Pakistan. That came after the strict Covid rules [...]
Week in Sportbiz: Bitcoin plunge hits chess grandmasters; ‘Stamford Beach’ stunt recalls Chelsea row; and Hundred teams get new spinners May 20, 2021 When is a $100,000 bonus not worth $100,000? That is a conundrum for the chess grandmasters taking part in the FTX Crypto Cup. The tournament, which features world champion Magnus Carlsen and starts this weekend, is offering a $320,000 prize to the winner – a record for an online chess event. But $100,000 of that [...]
Week in Sportbiz: Succession at Matchroom; PGA Tour’s $40m fame fund; taking knee banned at Tokyo 2020; India warms to The Hundred; NFL’s paint job April 23, 2021 It’s been a busy week for shifts in power at the top of sports organisations, splitting with old partners and signing megabucks new deals. Away from European football’s attempt to eat itself, Matchroom announced that founder Barry Hearn would be stepping down after 40 years at the helm. Matchroom Boxing boss Eddie Hearn is succeeding [...]
Week in Sportbiz: Sports give qualified backing to Covid certification plan; US Beijing boycott talks escalates; Masters caught up in vote row April 8, 2021 British sport’s leading governing bodies have backed plans to use Covid certification if it means they can reopen stadiums in full later this summer. But they have called for urgent clarification on how and when social distancing will be relaxed, warning that partially full venues will not stem their financial losses. The Premier League, Football [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
England cricket chiefs to launch The Hundred with women’s match between Oval Invincibles and Manchester Originals February 23, 2021 The Hundred, English cricket’s new short-form competition, will begin with a women’s match between the Oval Invincibles and the Manchester Originals. The fixture at the Kia Oval on Wednesday 21 July will be followed by the first men’s match, featuring the same franchises at the same venue, the following day. Tickets for The Hundred are [...]