Apple’s latest iPad advert backfired, but how does it rank amongst the worst ever? May 11, 2024 We have gone through some other commercials and advertising campaigns which spectacularly backfired, to consider where they rank.
Tesco hits Swedish truck manufacturer Scania with legal action May 1, 2024 Tesco has launched a claim against Swedish commercial vehicle manufacturer Scania over alleged monetary losses suffered in the UK
After Lidl v Tesco: Business branding may seem like a snoozefest, but get it wrong and it may cost you April 20, 2024 After a legal battle of Lidl v Tesco, trademark disputes has been at the forefront of people's minds as the thought of expensive litigation highlights just how important branding is for a business
WATCH: Tesco picks up market share despite cost of living concerns April 19, 2024 Tesco has eaten into the market share of a host of other grocers. Watch the latest news from the supermarket giant.
Let’s be honest, Tesco making big profits is a good thing April 18, 2024 Instead of criticising Tesco for having a bumper year, we should praise it for providing cheap food and jobs for millions, says Matthew Lesh There’s an unorthodox tourist sight that I always tick off on trips abroad. It’s not that I don’t check out the historic squares, the museums and galleries or even the nightlife. [...]
Drop the yellow circle? Tesco commences its £7m (plus fees) Clubcard rebrand after losing battle with Lidl April 17, 2024 Tesco has begun a £7m rebrand of its Clubcard Prices logo after losing a trademark battle against rival supermarket giant Lidl last month. Britain’s biggest supermarket, Tesco, was sued by German supermarket Lidi over its Clubcard Prices’ promotion which used a blue square with a yellow circle with the words ‘Clubcard Prices’ inside the box. [...]
Has Tesco benefited from people trading down? April 10, 2024 Britain’s largest supermarket Tesco made a profit of £2.8bn - up £300m on the prior years figure - as the grocer said a slew of price cuts helped attract customers.
Tesco’s profit surges as lower prices draw in consumers April 10, 2024 Britain’s biggest supermarket, Tesco, has traded in line with raised expectations, posting a total operating profit of £2.8bn for the full year. This morning, chief Ken Murphy thanked a slew of price cut schemes for the lift, which saw profit exceed the board’s expectations by £50m last year. Group sales were up 7.4 per cent [...]
John Lewis nabs Tesco veteran as it looks to leave Sharon White era behind April 8, 2024 Ailing high street favourite John Lewis has appointed Tesco veteran Jason Tarry as its new chair, taking over from Dame Sharon White – who will bring her tenure at the top of the partnership to a premature end. Tarry will be only the seventh chair of the shopping giant which has undergone a tumultuous time [...]
Every Lidl helps: Tesco loses appeal in supermarket logo war March 19, 2024 Lidl went on to sue Tesco, which is Britain's biggest supermarket, as it used a blue square with a yellow circle with its name inside for its well-known logo.