Sydney Sweeney Novig ad backlash shows how much women’s sport has changed Sport Business Top female athletes took control of the conversation around Sydney Sweeney and her ad for Novig, and that is the bit we should pay attention to because it represents real change, writes Matt Readman. A few years ago, I co-authored a report called The Seven Deadly Sins of Marketing Women’s Sport. The idea was to [...]
The Capitalist: Sydney Sweeney an SEO knockout for The Standard Opinion Jewel-laden tax bills, the start of Christmas and The Standard's bosom friend Ms Sweeney. Catch up on the latest shenanigans.