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Swiftonomics

  • London economy set for another Taylor Swift gold rush

    Media

    London is set to receive another gold rush this week as Taylor Swift returns for the second UK leg of her Eras tour. The global pop sensation, who has already dazzled London with three dates in June, will perform five more shows in the capital, which is expected to generate £108.5m for the city’s economy, [...]

    LONDON, ENGLAND - JUNE 21: (EDITORIAL USE ONLY AND NO COMMERCIAL USE AT ANY TIME. NO USE ON PUBLICATION COVERS). Taylor Swift performs on stage during the "Taylor Swift | The Eras Tour" at Wembley Stadium on June 21, 2024 in London, England. (Photo by Gareth Cattermole/Getty Images)

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