Surj Sports chief: Saudi parent PIF, investing and league focus Sport Business Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]
Saudi Arabia SURJ mulls investment in World Athletics Sport Business Saudi Arabia’s SURJ Sports Investment could invest in a new company dealing with the commercial arm of track and field body World Athletics. It would give the Public Investment Fund subsidiary access to a portion of the profits made by the organisation that runs the World Championships and Diamond League in a deal that could [...]