Saudi Arabia still open to sport investing, insists PIF, despite drastic cutbacks Sport Business Saudi Arabia remains keen to invest in sport despite scaling back funding for high-profile projects in golf, football and tennis, says the Public Investment Fund. PIF has retreated from bankrolling LIV Golf and extravagant spending on foreign players for the Saudi Pro League as well as giving up hosting the WTA Finals as part of [...]
Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Surj Sports chief: Saudi parent PIF, investing and league focus Sport Business Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]