Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Blenheim Palace Triathlon bought by Brownlee-backed Supertri Sport Business Supertri, the triathlon brand that’s home to Team GB stars Jonny Brownlee and Alex Yee, has acquired the Blenheim Palace Triathlon. The Blenheim Palace Triathlon is the UK’s biggest swim-bike-run race, featuring around 7,000 competitors, and takes place on a Unesco World Heritage Site. It means that Supertri now owns two of the world’s five [...]
Jonny Brownlee on mixing business with pleasure in Supertri Sport Business Jonny Brownlee credits Supertri with saving his career and now the Olympic gold medallist is hoping the super-sprint triathlon series can ensure he still has one after hanging up his tri suit. The 35-year-old and brother Alistair own and manage a team – Brownlee Racing, featuring leading Brits including Alex Yee, Beth Potter and Jess [...]