Ice Hockey World Championships sponsor threatens to pull out over Russia Sport Business Workwear brand Strauss has warned it will relinquish sponsor rights for next year’s Ice Hockey World Championships if Russia is allowed to participate. The Germany company says it will scrap all branding at the competition and would consider withdrawing its support altogether if the International Ice Hockey Federation lifts a ban on Russia in place [...]
Strauss becomes first dedicated Champions League referee sponsor Sport Business Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]