Dustin Johnson could bank record $22m prize money at LIV Golf event in Bangkok October 6, 2022 A row over world ranking points may be dominating the agenda ahead of this weekend’s LIV Golf Invitational in Bangkok but by the end of it all the talk could be about Dustin Johnson and the biggest prize money payout in the history of the sport. Johnson stands to bank $22m (£20m) in total if [...]
Hummel’s Denmark kit, the Qatar World Cup and what it means for sport sponsorship October 4, 2022 Sports industry expert Ben Peppi assesses Hummel’s controversial new Denmark kit for this year’s Qatar World Cup and what the ramifications may be for future sponsorships and commercial deals. The domino effect is in full motion. It started last summer when Cristiano Ronaldo advised people to “drink water” after removing two Coca-Cola bottles from view [...]
Michael Doughty: Hylo Athletics founder on quitting football and ‘Patagonising Nike’ October 3, 2022 Former Premier League footballer Michael Doughty tells Frank Dalleres why he walked away from the game to set up sustainable sportswear brand Hylo Athletics. The longer that Michael Doughty’s playing career went on, the harder he found it to ignore the effects of climate change. “I saw way more games called off, way more training [...]
Record crowds show women’s football is ready for bigger stadia, says WSL chair September 28, 2022 Women’s football is ready to move to bigger stadia as it redoubles efforts to become profitable, says Women’s Super League chair Dawn Airey, after the sport saw a series of record-breaking crowds. Last week’s new WSL high of 47,000 spectators for Arsenal’s north London derby with Tottenham Hotspur followed the Women’s Euro 2021 final attracting [...]
Is running the new golf? Why TCS has become title sponsor of the London Marathon September 27, 2022 For four decades the London Marathon has had a consumer-facing brand as its title sponsor, from Gillette and Mars in the 1980s to the more recent Flora and Virgin Money. But that will change on Sunday, the first race of its rebranding as the TCS London Marathon as part of a six-year contract with the [...]
Ronaldo signing pushes Manchester United to record financial loss of £115.5m September 22, 2022 Manchester United suffered their worst ever financial loss last year despite revenues rallying as supporters returned to stadiums following the pandemic. United made a loss of £115.5m for the year ending June 2022, a further deterioration on the previous season’s record £92.2m loss. Revenue increased 18 per cent to £583.2m thanks to the return of [...]
Staging Hockey World Cup at Tottenham Hotspur will ‘sustain the sport for years’ September 21, 2022 England Hockey is pinning its hopes of hosting the men’s World Cup in 2026 on staging matches in bigger venues than the sport usually visits, such as the Tottenham Hotspur Stadium. The 62,000-capacity ground has been earmarked to host finals weekend if the joint bid from England and Wales is selected in early November. “This [...]
Qatar 2022: How can brands navigate the most political World Cup ever? September 20, 2022 While the location of this year’s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans across the world will want to engage with, and brands be a part of. This is the first time a men’s football World Cup has been held in what is [...]
Cameron Smith proves point to critics with first LIV Golf win at his second attempt September 19, 2022 Open champion Cameron Smith hit back at criticism of his move to LIV Golf after winning his first title on the Saudi-backed big-money circuit on Sunday night. Smith carded a final round of 69 to finish on 13 under par and win by three shots from Dustin Johnson and Peter Uihlein at Rich Harvest Farms [...]
Ed Warner: How to solve the Hundred and help county cricket with private money September 15, 2022 The Hundred isn’t going away, whatever diehard cricket traditionalists might wish. It’s been cemented into the English calendar until at least 2028 by a television deal finalised just before the arrival of the England and Wales Cricket Board’s new chair. Richard Thompson, erstwhile arch-critic of the controversial competition, now finds his room for manoeuvre severely [...]