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Sports Direct

  • Mike Ashley’s Frasers builds stakes in Burberry and Under Armour

    Retail

    Frasers Group, the retail empire founded by Mike Ashley, has taken a stake in athleisure giant Under Armour and built up its holding in fashion house Burberry. The London-listed conglomerate, which owns Sports Direct and Flannels, has pushed up its position in the FTSE 100 fashion brand from 4.2 to 6.3 per cent of the [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley tightens grip on Hugo Boss as son-in-law made chair

    Retail

    Mike Ashley has tightened his grip on Hugo Boss after his son-in-law, the boss of Frasers Group, was made chairman of the German fashion house.  Frasers, which Ashley founded as Sports Direct, has been vying for control of Hugo Boss for months, resulting in him toppling the chairman of its supervisory board, Stefan Sturm, earlier [...]

    Michael Murray smiling, with FRASERS GROUP logo visible in background.
  • ‘Misleading’ Frasers ad banned amid feud with watchdog 

    Retail

    The advertising watchdog has censured Frasers Group for running a “misleading” ad just days after its finance chief ramped up a bitter row with the regulator.  The Advertising Standards Authority (ASA) has banned an online advert published by Sports Direct, which is owned by Frasers, for a Puma sports top which it said misled shoppers [...]

    Sports Direct store sign with anti-pigeon spikes, showcasing the blue and red branding of the retail giant.
  • Mike Ashley’s Frasers weighs move to oust Hugo Boss chief 

    September 1, 2026

    Mike Ashley’s Frasers Group is weighing up a move to oust a boardroom chair at Hugo Boss as it laid out fresh plans to grow its stake in the German fashion house. The retail group, which was founded by the British billionaire, told investors on Tuesday that it wants to control more than half of [...]

  • Next and Frasers go head to head for control of Harvey Nichols

    July 28, 2026

    Retail giants Next and Frasers are set to go head to head for control of ailing department store Harvey Nichols when the Hong Kong-owned firm takes bids from British suitors later on Tuesday. The Knightsbridge-headquartered department store chain was put up for sale last month by its owner, Hong Kong billionaire Sir Dickson Poon, and [...]

  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    July 21, 2026

    Frasers Group has pushed its stake in Hugo Boss above the threshold forcing it to make an offer for the whole firm, piling pressure on the German fashion house to accept its £1.7bn bid. The fashion group, which owns Sports Direct and Flannels, said on Tuesday that it had bought 2.5m new shares in Hugo [...]

  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    July 16, 2026

    The boss of Frasers has hit back at “nonsense rumours” that retail brands are reluctant to work with the group, which is known for making aggressive plays to take control of rival companies. The group, which owns Sports Direct and Flannels, gatecrashed the auction to buy luxury department store Harvey Nichols last week, despite some [...]

  • Mike Ashley’s Frasers feels lift from takeover spree

    July 16, 2026

    Mike Ashley’s Frasers Group has seen its profit jump as it pushes ahead with a turnaround plan and launches a spree of takeover bids for foreign retailers.  The fashion group, which owns Sports Direct and Flannels, said its recent takeover bids and moves to build stakes in rivals are bolstering its balance sheet amid a [...]

  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    June 10, 2026

    Mike Ashley’s Frasers Group has moved to tighten its grip on German fashion giant Hugo Boss, tabling a takeover offer in a deal that values the brand at nearly €2bn. The retail empire, which spans Sports Direct and Flannels, already sits as Hugo Boss’s largest investor with a stake north of 25 per cent, and [...]

  • Mike Ashley wins trademark appeal, throwing out eye-watering damages bill 

    May 12, 2026

    The retail empire of business tycoon Mike Ashley has won an appeal challenging damages awarded in a trademark infringement claim, sidestepping paying a potentially stinging bill.  The judgment follows a longstanding legal dispute between the discount sports retailer and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which argued Ashley’s Sports [...]

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