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Sports Direct

  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business

    Mike Ashley’s Frasers Group has moved to tighten its grip on German fashion giant Hugo Boss, tabling a takeover offer in a deal that values the brand at nearly €2bn. The retail empire, which spans Sports Direct and Flannels, already sits as Hugo Boss’s largest investor with a stake north of 25 per cent, and [...]

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  • Mike Ashley wins trademark appeal, throwing out eye-watering damages bill 

    Legal

    The retail empire of business tycoon Mike Ashley has won an appeal challenging damages awarded in a trademark infringement claim, sidestepping paying a potentially stinging bill.  The judgment follows a longstanding legal dispute between the discount sports retailer and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which argued Ashley’s Sports [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley: I was behind Peter Cowgill’s JD Sports downfall

    Retail

    Billionaire businessman Mike Ashley has admitted he masterminded the infamous car park footage leak that brought down his arch rival, JD Sports’ boss Peter Cowgill. Cowgill, who was executive chairman of JD Sports, quit the sportswear retailer in 2022 after being fined by the competition watchdog over a car park rendezvous with the boss of [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley appeal case confronts ‘unjust’ trademark claims

    April 21, 2026

    Billionaire businessman Mike Ashley‘s company, Sports Direct, is back before the court today as it seeks to challenge damages awarded in a trademark infringement claim. The appeal follows a long-running dispute between Sports Direct and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which claimed Sports Direct had infringed its trademark through products [...]

  • Exclusive: Frasers Group acquires stake in athletic giant Puma

    March 5, 2026

    Frasers Group has taken a stake in athletic giant Puma, City AM can reveal.  Retail giant Frasers has acquired 246,000 shares in the athletic group, according to German filings published on Thursday. Puma’s share price currently stands at €22.50, meaning this 5.77 per cent stake is worth more than €5.5m. Frasers Group, founded by British [...]

  • Hornby offloads toy car brand Scalextric for £20m

    February 27, 2026

    Hornby, the model railway firm advised by Mike Ashley, has agreed to sell toy car racing brand Scalextric for £20m.  Castelnau, Hornby’s parent company, announced on Friday it will sell the toy brand to Purbeck Capital Partners.  Hornby, which also sells toy planes and cars under the Airfix and Corgi brands, has owned Scalextric since [...]

  • Frasers founder Mike Ashley snaps up stake in UK’s largest listed residential landlord

    January 7, 2026

    Fraser’s founder Mike Ashley has secured a slice of an FTSE 250 property firm in a multi-million-pound bet on the future of UK rental housing. The UK billionaire has acquired a 3.1 per cent interest in the UK’s largest listed residential landlord in the private rented sector, Grainger, through a high-stakes financial move known as a spread bet. The [...]

  • Frasers Group chairman urges Unite to avoid ‘reckless’ strike

    October 3, 2025

    The chairman of retail giant Frasers Group has urged Unite the Union to avoid “reckless and irresponsible” strike action as retail firms across the UK feel the crunch of rising cost pressures. Sir Jonathan Thompson, who took the role of Chair in September, has asked the Union’s General Secretary Sharon Graham to reconsider plans to [...]

  • Women’s Euro 2025 ads: Why ITV scores but BBC, Visa and Sports Direct miss

    July 5, 2025

    It feels like there’s an unnecessary crux in women’s football as the Lionesses begin their title defence at the Euros.  After the success of the last edition, the domestic game has gone gangbusters, with Arsenal selling out the Emirates for regular league games, an independent body being set up to run the WSL, and many [...]

  • Mike Ashley tightens grip on Hugo Boss amid dividend demand

    July 4, 2025

    Frasers Group, the retail empire controlled by billionaire Mike Ashley, has tightened its grip on Hugo Boss after upping its stake. The owner of Sports Direct and House of Fraser has increased its shareholding in the German giant to in excess off 32 per cent. In a statement, Frasers Group said it “continues to consider [...]

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