World Triathlon targets T100 Olympic event as soon as Brisbane 2032 Sport Business World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions Sport Business Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Sam Renouf: From athlete to CEO and City AM Triathlon Team Challenge Sport Business The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the City AM Triathlon Team Challenge. Sam Renouf knows exactly when he realised he had to give up on his dream of becoming an Olympic champion. A rising star in the British triathlon set-up, the 21-year-old [...]
Jonny Brownlee on mixing business with pleasure in Supertri June 5, 2025 Jonny Brownlee credits Supertri with saving his career and now the Olympic gold medallist is hoping the super-sprint triathlon series can ensure he still has one after hanging up his tri suit. The 35-year-old and brother Alistair own and manage a team – Brownlee Racing, featuring leading Brits including Alex Yee, Beth Potter and Jess [...]
PTO: Niche fund Cordillera pours £8m into triathlon March 18, 2025 The Warner Bros Discovery-backed Professional Triathletes’ Organisation (PTO), which runs the elite T100 Triathlon World Tour, has attracted a $10m (£7.7m) injection from niche US fund Cordillera Investment Partners. San Francisco-based Cordillera has $1.6bn (£1.2bn) under management and specialises in “non-correlated assets” such as whiskey, boat marinas and carbon credits. It joins broadcaster Warner Bros [...]
T100 Triathlon World Tour poaches RFU commercial chief Stuart Ramsey March 6, 2025 The T100 Triathlon World Tour has pulled off a coup by poaching the commercial director of the RFU, Stuart Ramsey, to join its board. Ramsey is expected to be confirmed as chief commercial officer of the PTO Tour, the circuit co-owned by athletes and investors including Sir Michael Moritz and Warner Bros Discovery and which [...]
Sir Michael Moritz on triathlon, dangerous investments and Fergie November 26, 2024 Sir Michael Moritz’s sixth sense for investing made him a multi-billionaire, so when he gives a rare interview and talks up the trajectory of one of his latest ventures, the T100 Triathlon World Tour, it seems smart to listen. The Welshman, 70, was among the first to believe in the potential of the tour and [...]