London Lions and NordVPN owner signs up NBA legend Shaquille O’Neal Sport Business The owners of cybersecurity firm NordVPN and British basketball champions London Lions have signed up NBA legend Shaquille O’Neal as an ambassador. The 7ft 1in O’Neal, a four-time NBA champion and member of the USA Dream Team who won Olympic gold at the Atlanta 1996 Games, is promoting NordVPN under the slogan “Go big on [...]
Why the NBA has reinvented All-Star Weekend in a bid to revive it Sport Business The NBA has made drastic changes to its All-Star Weekend in an attempt to breathe new life into a spectacle that has lost half of its audience. Todd Boehly and his consortium of US investors didn’t waste any time in ripping up the rulebook after they took over at Chelsea in the summer of 2022. [...]