If SailGP steers towards ultra-aspirational audience it will soar Sport Business Having spent two days consuming SailGP in Portsmouth, Matt Hardy looks at what’s next for the series dubbed F1 on water Akin to a horde of middle aged parents at an Algarve all-inclusive, an eager line forms within eyesight of prime real estate with hundreds ready to grab the best spot. But rather than being [...]
Exclusive: EQT to announce Emirates GBR SailGP deal Sport Business European private equity giant EQT will today partner with Sir Ben Ainslie’s SailGP team Emirates GBR ahead of this weekend’s British leg of the series. The Swedish global investment firm – with £250bn in assets under management – has agreed a deal to be Emirates GBR’s private markets partner until the end of the decade. [...]