Advertising Week Europe boss: humans still run the show in the age of AI Opinion As Advertising Week Europe kicks off, the conversation isn’t about replacing human talent, but about recalibration, says Ruth Mortimer We’ve all read the headlines, the hyperbolic predictions and the confident declarations that everything is about to change. Apparently artificial intelligence is going to change each and every one of our jobs and lives immediately. But [...]
Advertising Week president Ruth Mortimer: ‘I was warned the salary leap might be too much’ Opinion From archaeologist to Advertising Week president, Ruth Mortimer has had quite the career. She tells us how she got there.