Capitalising on rugby fever to the max: MaxiNutrition’s Mark Morgan on a huge year for the sports supplement maker July 19, 2015 The carnival is around the corner. In a few short weeks, the spotlight will fall on England as it stages an event widely recognised as the third biggest sporting festival on the planet. The Olympics and football’s World Cup may dwarf all others, but for those associated with it, this autumn’s egg-shaped jamboree promises a [...]
Brewer toasts strong first half ahead of the Rugby World Cup July 7, 2015 BRITISH pub chain Young & Co’s Brewery toasted a strong start to the year at its annual general meeting yesterday. Chairman Nick Bryan reported that trading in the current year “has started well, with managed house sales for the first 13 weeks up 8.3 per cent in total and up 5.6 per cent on a [...]
Insurers’ rugby sponsorship puts a premium on giving staff kicks July 6, 2015 Admiral’s deal with Welsh Rugby Union breaks mould by putting employees first A recurring theme for the businesses sponsoring teams at this year’s Rugby World Cup is the increased exposure their brand can expect to receive from the international tournament. Yet directors at car insurance specialist Admiral will be just as concerned with [...]
French rugby ace Franck Mesnel is bringing his trademark flair to the off-field game June 29, 2015 Ex-Bleus star Franck Mesnel tells Joe Hall about his clothing brand Eden Park If there is one thing Franck Mesnel is hoping for from this year’s World Cup other than a France victory, it is lots of entertaining and attacking rugby. The former French fly-half’s fashion brand, Eden Park, is informed and influenced [...]
It’s not just official sponsors feeling a boost from 2015 Rugby World Cup factor June 22, 2015 Sport tour operator Gullivers expecting an uplift from this year’s tournament With an estimated 466,000 international visitors flocking to England for this year’s Rugby World Cup, companies with an interest in rugby do not necessarily need to have their names brandished on every stadium’s advertising boards to reap the benefits. Take Gullivers Sports [...]
Gilbert set to adopt 2015 Rugby World Cup centre stage and continue game’s evolution June 14, 2015 You all know the story. William Webb Ellis, with a fine disregard for the rules of the game and all that, picked up the ball and ran with it at Rugby School in 1823, thereby inventing the game of rugby football. We don’t have time to go into what happened to him after that, [...]
Rugby’s evangelist Brett Gosper sets sights on conquering new territories to grow sport’s appeal June 9, 2015 At the risk of taking hyperbole to new heights, it will be the biggest shock in the history of international sport if anyone other the usual suspects (you know who they are) find themselves in the final of this year’s Rugby World Cup. But the rugby playing field is changing and the likes of Samoa, [...]
Why Toshiba still sees value in rugby after 60 years supporting the sport May 31, 2015 Japanese firm Toshiba sees the 2015 Rugby World Cup as a chance to build B2B connections IT’S THE nature of sporting events that, for all the hype in advance, and indeed while they’re taking place, before we know it they’re over and the carousel moves on to the next celebration and jamboree. The Rugby World [...]
Tapping into a priceless showcase for sport: MasterCard’s Mark Barnett wants the World Cup to pay off for rugby and his brand May 25, 2015 For those of a certain age, the day that Erica Roe streaked at Twickenham during an England-Australia rugby international is a sporting image to rival anything that the greats of that generation, from Duckham to Underwood, Beaumont to Carling, achieved on the field of play. For Mark Barnett, president in the UK and Ireland for [...]
How to build in a wow factor: One rugby-mad VP at Marriott is serious about using fun to strengthen its brand May 17, 2015 Until the late 1990s, Osama Hirzalla had barely seen a game of rugby. The vice-president of brand marketing and e-commerce at Marriott International was educated in the USA, and it wasn’t until he first experienced the Dubai 7s that he witnessed the sport, got the bug, and became so obsessed by it that he now [...]