Manchester City owners must get messaging right or risk own fans turning against them Sport Business Sport fans aren’t just consumers but stakeholders so what Manchester City say during their crisis could be existential for them, write Jess Chan and Matthew Gilleard. “Some people believe football is a matter of life and death…I can assure you it is much, much more important than that.” So said Bill Shankly, encapsulating both sport’s [...]
Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge Sport Business Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]
Can Super League use Las Vegas and NRL to turbocharge English rugby league? Sport Business The Super League is venturing to Las Vegas to piggyback on the NRL. But can it help to turbocharge rugby league in England? “It’s fantastic, I’ve watched a couple of the games. They’re proper hard players, and maybe they deserve that little bit more publicity. They’re spreading the word.” Those were the thoughts of Manchester [...]