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Rory Sutherland

  • Rory Sutherland: ‘I now understand how teenage celebrities feel like’

    Business

    Spend enough time scrolling through on YouTube, TikTok or Instagram these days and it’s won’t take long for you to come across the most unlikely social media sensation of the last couple of years – Rory Sutherland. This 59-year-old Cambridge graduate and advertising executive has become a well-known face ever since an enterprising film student [...]

  • Rory Sutherland: Capitalism is ‘unbelievably tedious’ and ‘needs a rebrand’

    Video

    Capitalism is "unbelievably tedious" and should be rebranded for people to fight for it, marketing veteran Rory Sutherland has said.

  • ‘It’s tragic that Britain hasn’t made Greg Jackson a national hero’

    Business

    The billionaire founder of Octopus Energy, Greg Jackson, should be recognised more for his achievements in business and made a national hero, according to marketing veteran Rory Sutherland. The vice chairman of Ogilvy added it’s “tragic” that the UK doesn’t “make more heroes of our really innovative business successes” in the way the USA does. [...]

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