LA28 Olympics leans into Hollywood heritage with ‘Stars Align’ slogan Sport Business Los Angeles 2028 Olympics organisers have leant into Hollywood heritage by announcing “Stars Align” as the official slogan for the next Summer Games. The tagline is a nod to both the city’s status as a celebrity hotbed and the slogan for the LA 1984 Olympics, “Stars in Motion”, which itself drew on the US flag. [...]