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      America’s Cup: Ainslie’s GB1 adds Richard Mille to sponsor roster

      Racing sailboat GB1 with sponsors Oakley Capital and Richard Mille, flying British flag, against a coastal city and mountains

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    • Featured

      America’s Cup: Ainslie’s GB1 adds Richard Mille to sponsor roster

      Racing sailboat GB1 with sponsors Oakley Capital and Richard Mille, flying British flag, against a coastal city and mountains

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      Tell us your story.

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      Leapmotor B03X: The Small Electric SUV That Makes Sense for London

      Leapmotor B03X Acorn Brown electric SUV parked on a dirt road with mountains in the background under a blue sky.

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PwC

  • How AI is forcing the Big Four to rethink graduate training

    Big Four

    The Big Four giants – KPMG, Deloitte, EY, and PwC – have for decades played an important role in shaping the next generation of City workers. As one of the largest graduate trainers in the UK, their approach to restructuring graduate programmes in the age of AI will be crucial to the future of financial [...]

    Big Four firms
  • PwC’s UK business grows but Iran conflict hits wider group

    Big Four

    Big Four giant PwC reported steady financial growth in its UK business, with revenue and profit per partner both increasing slightly from the previous year, despite group revenue slipping due to the Middle East conflict. For the year ended 30 June 2026, PwC’s UK business’s revenue grew to £4.365bn, up two per cent on the previous year. While [...]

    PwC cuts roles and apprenticeship
  • GPTZero founder: Even with watermarks, AI slop isn’t going anywhere

    Opinion

    We must learn how AI fits in the writing process effectively, rather than as a short cut to produce spam, writes GPTZero co-founder Alex Cui.

    Woman leaning on a desk with a typewriter, looking up thoughtfully, a pencil in hand.
  • Budget supermarket Iceland’s sneaky jab at Big Four management consultants

    August 20, 2026

    Supermarket chain Iceland has shared a subtle dig at management consultants on its website. There is a tongue and cheek reference to a £16m spend on external consultancy firms which include Big Four giant PwC, during a turbulent era for the business in the early 2000s. The retailer, known for selling frozen food, published a [...]

  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

    August 7, 2026

    The current headquarters of Big Four giant PwC at 1 Embankment Place is set to be transformed into a “sustainable workspace” in a bid to attract and retain major firms as renters, as it awaits planning permission. City-based property and asset management firm Bridgemont said on Friday it has submitted a planning application to Westminster [...]

  • PwC thought leadership reports ‘100 per cent AI generated’

    July 29, 2026

    The Big Four giant PwC has been found to have published four ‘thought leadership’ reports that show a pattern of irresponsible AI usage, including hallucinated citations and fabricated claims. A probe by GPTZero, a company that makes AI detection software, focused on four reports published between 2024 and 2026 by PwC Middle East and found [...]

  • Big Four’s AIM exodus accelerates as mid-tier firms seize mandates

    July 27, 2026

    Mid-tier audit firms scooped up new clients as the Big Four giants executed an intentional retreat from London’s junior market. Three years ago, PwC, Deloitte, EY, and KPMG audited nearly half of the FTSE Alternative Investment Market (AIM) 100 index with 49 clients combined. But today, the market share has collapsed to 30 clients, according [...]

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

    July 17, 2026

    KPMG and Deloitte are offering UK staff bumper redundancy packages as they look to slash their headcount and trim costs, City AM can reveal. The two accountancy companies, as well as PwC, have all ramped up their payouts to employees after a slowdown in the sector’s traditional ‘attrition model’, in which around 15-20 per cent [...]

  • PwC slapped with multi-million fine for audit failures at FTSE 100 firm Babcock

    July 16, 2026

    Big Four giant PwC and a former partner have been fined over £5.5m for the audit failures of London-listed engineering giant Babcock International. The Financial Reporting Council (FRC) issued disciplinary action against the firm and its audit partner, John Waters, following numerous serious audit breaches during the financial years 2019 and 2020 audits of the [...]

  • Exclusive: PwC set to cut audit jobs amid market slowdown

    July 9, 2026

    PwC is set to slash its headcount in its UK audit division, the latest in a series of redundancies at Big Four accountancy giants. City AM understands that those affected are senior associates and managers in the audit practice. It is understood this is due to low staff attrition in the firm’s audit practice, a [...]

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