If SailGP steers towards ultra-aspirational audience it will soar Sport Business Having spent two days consuming SailGP in Portsmouth, Matt Hardy looks at what’s next for the series dubbed F1 on water Akin to a horde of middle aged parents at an Algarve all-inclusive, an eager line forms within eyesight of prime real estate with hundreds ready to grab the best spot. But rather than being [...]
SailGP: The $100m-per-team sailing league looking to join British summer of sport Sport Business With SailGP back on these shores later this month, how is the league going about becoming a staple of the British summer? The British summer of sport is an extraordinary thing; Henley, Wimbledon, the Boat Race, Queen’s, Test cricket, The Open, Prem Rugby’s final, the British Grand Prix and more. But there is another sport [...]