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      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

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Player welfare

  • Club World Cup left Chelsea with less than two weeks’ pre-season

    Sport

    Winners Chelsea were among the teams hardest hit by participating in the Club World Cup, exposing their players to greater risk of injury, according to a report by footballers’ union Fifpro. Reaching the final of the revamped competition in the US this summer left Chelsea with just 13 days of pre-season preparations before beginning the [...]

    Chelsea's Enzo Fernandez spent 195 hours travelling last season, says Fifpro
  • Fans will grow weary if player burnout continues in sport

    Sport

    With demands on players like nothing seen previously, is potential player burnout also going to have an impact on fans too? It’s a surprising thing that during a cost-of-living crisis, with households struggling and economies straining, I find myself sympathising with Rodrigo Hernández Cascante. The £200,000-a-week Manchester City midfielder, better known as Rodri, last month [...]

    With demands on players like nothing seen previously, is potential player burnout also going to have an impact on fans too?

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