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Williams F1 ‘competing with top 50 teams in sport’, says Kenyon Sport Business Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Kenyon lauds ‘passionate’ Abramovich and appears to aim barb at Glazers Sport Business Former Manchester United and Chelsea chief executive Peter Kenyon has hailed the Stamford Bridge tenure of Roman Abramovich and appeared to draw unflattering comparisons with current Old Trafford owners the Glazers. Kenyon helped turn United into champions of Europe and football’s first commercial powerhouse during a six-year spell that ended in 2003, when Abramovich hired [...]