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PERNOD RICARD

  • Celebrity-backed spirit brands steal the spotlight

    Whisky

    Whisky Business: City AM’s monthly look at the world of whisky. According to research conducted by the Financial Times, five of the biggest listed alcohol producers, Diageo, Pernod Ricard, Campari, Brown Forman and Rémy Cointreau, are sitting on $22bn worth of ageing spirits, the highest level of inventory in more than a decade. This growing pool [...]

    Ian and Paul discussing key strategies in a business meeting, highlighting collaborative planning for future projects.
  • How artisan mezcal brand Zacal is hoping to storm the UK’s alcohol market

    hospitality

    If you’ve been to a London bar recently, chances are you’ve seen a mezcal margarita on the menu. Having already found popularity in the US, the once-small market is rapidly expanding into the UK, helped by a shift towards ‘less but better’ consumption. Zacal is one of the brands hoping to make the most of [...]

    Zacal was founded by four university friends.
  • What’s behind the post-pandemic tumble in Diageo and Pernod Ricard shares?

    hospitality

    Two of the world’s biggest drinks companies, Diageo and Pernod Ricard, have had a bruising time of it on the stock market in the last two years. Since mid-2023, shares in Pernod Ricard have dropped nearly 60 per cent, while market leader Diageo has seen its share price fall over 40 per cent. A lot [...]

    Diageo owns the Guinness brand
  • Shares in spirits companies drop after ‘tit-for-tat’ Chinese brandy tariff

    October 8, 2024

    Shares in international drinks companies fell this morning after China slapped an anti-dumping tariff on brandy imports from the EU, escalating trade tensions. The move from China came only days after the EU imposed a tariff of 45 per cent on Chinese electric vehicles for the next five years. The European Commission called it an “abuse” of [...]

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