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      How does a brand agency build a league identity like Ultimate Sevens from scratch?

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    • Featured

      How does a brand agency build a league identity like Ultimate Sevens from scratch?

      Collection of six sports team logos: Albion Athletic, Sol Feroz, Cian Taran, Foudre Bleue, Pacific Current, Atlantic Novas.

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      Tell us your story.

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Panini

  • Panini sales tumble after sticker maker loses Premier League licence

    Sport Business

    Collectable stickers maker Panini has seen its sales tumble in the UK following the loss of a major Premier League licence. The Italian company’s UK subsidiary recorded a more than 20 per cent drop in turnover to £43.3m in 2025, according to accounts seen by City AM. The 65-year-old firm, which has had a partnership [...]

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  • Why Sunderland’s away kit legal row is a warning to all sports

    Sport Business

    An artist is taking legal action against Sunderland over the design of the club’s away kit. Lawyer and IP expert Geoff Cunningham explains the dispute. Clubs, brands and sponsors are busy finalising kit launches, merchandise and commercial campaigns for next season and a summer of international football.  But this week a dispute involving Sunderland AFC [...]

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