Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? Sport Business And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
Sponsors All Blacks could chase after falling out with Man United part-owners Ineos Sport Business Last week it was revealed that rugby giants New Zealand, including the famous All Blacks, were suing sponsors and Manchester United part-owners Ineos. The chemicals firm, co-owned by British billionaire Sir Jim Ratcliffe, stands accused of breaching its sponsorship agreement by failing to pay an installment of a £27m, six-year deal, that was signed in [...]