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Michele Attisani

  • No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport

    Sport Business

    When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]

    Cliff diving content attracts 1bn views a year due to its daredevil nature and stunning backdrops

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