Can Brewdog get ‘equity punks’ onside in bid to move on from James Watt? Hospitality Craft beer giant Brewdog has launched a reset under its American owners Tilray. Felix Armstrong explores whether the company can truly move on from James Watt Dessert-flavoured beer, provocative ad campaigns, waxy-mustached artisans – much about Brewdog’s long-anticipated reset feels familiar, as if the recently-collapsed craft brewer is really getting back to its roots. But [...]
New Brewdog owner mounts comeback from ‘horrible’ collapse Hospitality The new owner of Brewdog has launched a comeback for the company after it collapsed earlier this year, blaming “horrible” sales during its change of ownership on “negative” media reports. The craft beer firm saw sales slump by as much as 20 per cent year on year following its takeover by US cannabis and drinks [...]
Lord’s Cricket Ground, West Ham, EY among creditors owed £190m by Brewdog Hospitality Lord’s Cricket Club, West Ham United and Big Four accounting firm EY are among the big-name firms which are owed £190m by Brewdog. The craft beer firm collapsed earlier this year and its administrators have said that its unsecured creditors, who are owed £189.9m, will not be paid back. AlixPartners, Brewdog’s administrators, said there are [...]
‘Less allegation’: Brewdog hits out at former owners September 21, 2026 Brewdog’s new owners have sought to distance the company from its founders James Watt and Martin Dickie with a new campaign that pledges the controversial brewer will be “run properly” and attract a “little less allegation”. The craft beer firm, which is now owned by US cannabis firm Tilray, has launched a multi-million pound campaign [...]
HSBC to lose £17m in Brewdog collapse September 18, 2026 HSBC is set to lose out on more than £17m as part of the administration of Brewdog, the craft beer firm which was sold to a US cannabis group earlier this year. The bank is set to suffer a shortfall of £16.8m from its debts to the collapsed brewer while its Equipment Finance arm is [...]
Brewdog founder James Watt hits out at ‘total silence’ over new venture August 26, 2026 Brewdog co-founder James Watt has hit out at the “total silence” surrounding his latest venture, a drink designed to prevent hangovers. The craft beer tycoon wrote on LinkedIn: “Normally, if I cough loudly, three journalists file copy about it. Yesterday we did a world first and the press said nothing. “Not a peep. Total silence,” [...]
James Watt: I want to buy back Brewdog June 8, 2026 Brewdog founder James Watt has revealed he wants to buy back the craft beer firm he quit years ago, as he hit out at those who blame him for its collapse. Watt recently launched a comeback designed to win over the “equity punks” who piled millions into his initial venture but saw no returns from [...]
Brewdog founder James Watt launches ‘equity punk’ comeback May 23, 2026 Brewdog founder James Watt has launched a comeback after the craft beer firm he co-founded collapsed earlier this year. Watt said on Friday he will launch Second Best, a new crowdfunded beer venture, in a bid to win back the “equity punks” who were left empty handed in Brewdog’s sale. The divisive entrepreneur said he [...]
Brewdog could mount $1bn resurgence, new owner says April 16, 2026 The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its former glory. Tilray, a US-based cannabis and alcohol products firm, said it plans to pile significant investment into Brewdog to make it profitable next year and propel it towards a [...]
Brewdog US bars snapped up by beer firm’s UK buyer March 16, 2026 The US cannabis firm which bought craft beer giant Brewdog’s UK arm has agreed to buy some of its American bars and brewing facilities. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, struck the deal for a string of Brewdog’s US operations after sealing a £33m deal for the beer firm’s [...]