First time buyers: Homes in London 26 per cent cheaper but affordability remains an issue February 22, 2024 First time buyers in London are spending 26 per cent below the UK market average, but the majority of buyers are struggling with affordability. According to a new report by Zoopla, the average cost of a first time property in London is £399k, which is around £140k cheaper than a typical home would cost in [...]