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London City 7s

  • Why the smart money should be on rugby sevens

    Sport Business

    Why should we be taking more notice of rugby sevens at the moment, asks former player Jim Hamilton. There are different versions of rugby, and while the 15-a-side game will always be my Everest, sevens offers something completely different. The sport is simple to follow, fast and incredibly athletic, and it allows individual personalities and [...]

    Smiling man biting a gold medal, wearing a blue and white French Olympic uniform and a watch
  • London City 7s sign up Springbok-producing powerhouse varsity team

    Sport Business

    In less than a month a Springbok-producing university team will join Bordeaux at the London City 7s. This Saturday the Greatest Rivalry resumes as New Zealand take on South Africa at Ellis Park in Johannesburg. It is the first time the All Blacks have undertaken a full tour of South Africa in 30 years. Up [...]

    Siya Kolisi, Springboks captain, in a green and gold rugby jersey during a match
  • How sevens and Olympics can be commercial rugby lifeline

    Sport Business

    Dan James argues that rugby sevens is a developmental step for some of the best players, and that can be a boon for a struggling sport. The rugby rumour mill has been turning again, as reports have circulated over the last fortnight that some of England’s young stars – Henry Pollock, Marcus Smith, Tommy Freeman, [...]

    Smiling athlete in white jacket holding a gold medal, reaching out to cheering fans in a stadium.
  • Exclusive: Bordeaux Begles to compete in London rugby sevens tournament

    July 22, 2026

    Investec Champions Cup winners Bordeaux Begles will send a team to the London City 7s in a major coup for the Square Mile tournament.  The showstopping French Top 14 outfit, who in May won their second consecutive European title, will participate in the second edition of the London sevens tournament, which takes place in September [...]

  • London City 7s returns with capital crying out for live rugby

    May 5, 2026

    Dan James, founder of the London City 7s, pens his first of a new monthly column on short-form rugby in the capital. Rugby sevens has long been the better looking but somewhat inconsequential younger cousin of the traditional 15s game. If you were lucky enough to be one of the 113,000-plus fans in the record-breaking [...]

  • London City 7s: Rugby returns to the HAC in boost for Square Mile

    March 31, 2025

    Those who have trodden the streets of the City’s Finsbury Square and the surrounding area will be well aware of the Honourable Artillery Company (HAC). Guarding the rare expanse of City grass is Armoury House, home of the HAC since 1735. It boasts its own cricket, football and rugby clubs, and is flanked on all [...]

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